A decade ago, most club promoters relied heavily on flyer handouts to draw customers to a club or event. The small price of of creating a couple hundred flyers would easily pay off in terms of the new customers showing up at a club. While flyer handouts have as effective as utilizing social media networking sites, they’re still a viable tool that each and every club promoter should consider. However, before you go handing out promotional flyers, there are a few things you should know first.

Should I Avoid Mailbox Advertising?

We’ve all seen flyers and advertisements stuck on the outsides of mailboxes before. While some people may assume they’re legal simply because they’re placed on the outside of a mailbox, federal law states otherwise. More specifically, the U.S. Postal regulation 3.1.3 states: Use for Mail Except under 3.2.11, Newspaper Receptacle, the receptacles described in 3.1.1 may be used only for matter bearing postage. Other than as permitted by 3.2.10, Delivery of Unstamped Newspapers, or 3.2.11, no part of a mail receptacle may be used to deliver any matter not bearing postage, including items or matter placed upon, supported by, attached to, hung from, or inserted into a mail receptacle. Any mailable matter not bearing postage and found as described above is subject to the same postage as would be paid if it were carried by mail.”

This doesn’t mean you necessarily can’t use mail as a promotional method for your club promoting venture. The U.S. Post Office allows businesses to pay them a set amount for placing flyers in the residents of a certain area. The price and availability of this form of advertising varies from city to city, so contact the post office around the area you wish to advertise in if you’re interested. I recommend first trying to identify where your target demographic lives and targeting that specific area.

Club Promoting Flyers on Cars and Vehicles

Ever have to pull a promotional flyer off your car windshield? While they aren’t used as much as they once were, many businesses and entrepreneurs still place flyers underneath the windshield wipers of parked cars. You may not think of this as an effective form of advertising, but when it’s done in the right areas and targeting the right demographic, you can generate a nice return on your effort.

The one problem faced by club promoters handing out flyers on parked cars and vehicles is the legality of it. Although it’s not considered a federal offense, many local policing agencies will fine you for littering if you’re caught placing flyers out on car windshield. Also, walking up to a Wal-Mart parking lot and doing this is considered soliciting, which is usually against their policy. In order to legally hand out flyers on car windshields, you’ll have to get permission of the parking lot’s owner, and you’ll need to contact the local police department to determine the laws governing this issue. Some cities may allow you to place promotional flyers on windshields if you pay for small fee.

Handing Out Club Promoting Flyers In Person

The easiest and safest method for handing out club promoting flyers is to do so in person. As long as you aren’t handing them out on private residential or commercial property, then you aren’t breaking any laws. Just find an around preferably located around the club you’re trying to promote, and stand outside asking people if they are interested in checking it out. If they want to learn more about it, you can hand them a flyer with all of the club’s information on it.

If you haven’t handed out flyers by hand before, you might feel like you’re bothering the other pedestrians. The trick is to come off friendly and not to push your promotional material on them. If they say “no thanks,” just say “thanks” and walk away. Don’t get upset or angry when someone tells you they aren’t interested, as you’re certain to have more people tell you no than yes. As long as you’re friendly with a positive vibe and attitude, you shouldn’t have a problem generating a sizable amount of new customers for the club.