How To Dress as a Club Promoter

Because club promoting relies on talking and networking with people, you have to present yourself in an acceptable manner. If you look like a slob or simply wear your everyday clothes, it’s unlikely people will take you seriously. You have to put a little bit of thought and effort into your wardrobe to come up with a uniquely stylish attire that’s right for your targeted demographic. If this sounds a little bit too complicated for you, don’t worry, as I’m about to explain how anyone can dress for club promoting success.

Identify Your Client Base

Club Promoters Dressed

In order to determine what the best outfit and style is for your club promoting business, you need to scout out your client base. Remember, club promoting is all about connecting with clients by talking and eventually encouraging them to come out to a certain party, club or event. You can use all the right words to potential party-goers, but if you don’t look the part, you won’t be bringing any new clients to the venue.

So how do you know what to wear? Well, everyone has a certain method to follow when choosing when to wear, but I’ve found that it’s best to start by looking at your potential clients. For instance, if you’re promoting an event for a local club, make it a point to check the club out before the event takes place. Get together a group of your buddies, or girlfriends, and just go out and have some fun one night. While you’re there partying, take note of what people are wearing. Are they dressed more formal or casual? How about their style? You don’t have to go wearing the exact same thing as others are, but you want to be on the same page at least.

What NOT To Wear

Now that you have a little bit of an idea on what to wear, lets go over what NOT to wear. First and foremost, don’t go wearing tons of cologne, slicking your hair back and popping your collar up. While you may “think” you look cool, you don’t. I hate to be the bearer of bad news, but this isn’t the right way to dress when club promoting. You might be able to get a spot on the Jersey Shore, but professional club promoting takes a more serious type of style.

Going back to the principle of wearing a similar style as your target demographic, you should avoid wearing clothes which are the complete opposite of your clients’ style. If you are promoting an event at a rock or hip-hop club, you don’t want to dress in an all-out country attire. Stick with the style of your clients and you’ll be safe.


It’s easy to overlook the importance of the right shoes when choosing your outfit. You’re busy trying to find a shirt that fits, the right pants, belt, etc. While all of this is important, you can’t forget about your shoes. After being in the club scene for a while, you’ll quickly learn that the shoes a person wears says a lot about them. What do you think of someone who wears a pair of dirty old sneakers to a club? Probably not the hottest or most attractive choice to say the least.

Unfortunately, a lot of guys are pretty clueless when it comes to choosing shoes to wear. Try to choose a pair of shoes based on the rest of your outfit. For instance, if you’re going for a business casual look, you’ll want to wear some semi-formal shoes. Also, remember to only wear black shoes with a black belt, and to wear brown shoes with a brown belt. This is one of the biggest fashion gripes I have and should be avoided at all costs. There’s simply nothing tackier than mixing black and brown together in your outfit.