One of the biggest mistakes new club promoters make is not branding their business. If you are serious about promoting, you must constantly spread the word about your services. Investing your time and energy into branding will prove to be well worth it in the long run. For a more in-depth look at branding as a club promoter, keep reading.

So, what makes branding such an important task in the club promoting business? For starters, the more people who know your name and what you do, the more customers you’ve receive. This results in not only more direct sales and commissions but also higher pay. When your business is recognized as a serious player in the promoting scene, club owners will naturally pay you more.

Branding Defined

When most people hear the term “branding,” the first thing that comes to mind is a hot cattle iron used by ranchers and farmers. While this is certainly one type of branding, it’s not the one used in the world of club promoting. According to Entrepreneur.com, branding (for businesses) is defined as “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” In other words, it’s a way for businesses to spread the word about their services through any and all means necessary.

Nearly all successful companies use branding to increase their exposure and ultimately sales. Some of the countless number of branding techniques used by companies include purchasing billboard advertisements, radio station commercials, television commercials, word-of-mouth marketing, and much more. Unlike direct marketing, however, the primary goal of branding is to make the name of a business known. Businesses may receive direct sales as a result of branding but it’s not the ultimate objective.

Branding – Where To Start

Now for the burning question that’s on your mind — how do I start branding my club promoting business? There are a countless number of ways to brand yourself, all of which are based around getting people to remember you. Put your name on every piece of marketing material you come across and tell it to everyone. Don’t use different variations of your name, but instead stick with just one and always use it, such as your first name and last name followed by club promotions, such as “Jarrod Wallace’s Club Promotions.” If you have a catchy “nickname” that suits you, this could work as well.

When choosing a brand name for your club promotion business, focus on the three following elements:

1. Unique – Obviously, you’ll need a 100% unique brand name for your club promotion business.
2. Memorable – Make your brand name memorable and catchy so people don’t forget it.
3. Relevant – When people hear your brand name, they should instantly associate it with club promotions.

You’ll want to spread your name to as many people as possible. Whether they are potential clients or not, the key objective is to get people to know you and your club promotion services. This can be done by using old methods, such as business cards and flyers, as well as new methods, such as social media networking on Linkedin, Facebook, Myspace and Twitter. Make an account under for your brand name on all of the previously mentioned social networking sites. These sites are powerful branding tools that can will make or break new club promoters.

Build a Website For Your Brand

The thought of creating a website from scratch might sound like a daughnting if not impossible task to some. Unless you’re an experienced web developer, you are probably wondering just how in the world you are supposed to launch a website for your brand. After all, doesn’t it require countless hours of training in graphic design and coding? While this type of knowledge will certainly help, it’s not necessary to launch a fully functional website for your club promotion brand.

Launching a website for your brand is actually fairly easy and painless, even if you have no previous experience. We’ll dive deeper into this subject in a later post, but the first step is to register a domain name (name of your website). For example, if you’re “Joe Blow Club Promotions“, try to register joeblowclubpromotions.com. This is the actual web address that people will type into their web browser to visit your website. When choosing a domain name for your website, only register one that’s relevant to your brand name. Ideally, it should be brandname.com (obviously replacing “brand name” with your own). If this isn’t available, however, you may need to choose something like brandnamepromotions.com. Try stick with .com suffix only and avoid using hyphens or numbers.

Staying Active To Build Your Brand

It’s important to stay active as you build your brand. Remember, once your name’s out there, you have to show people that you’re a real-deal club promoter; otherwise, all of your branding effort is for nothing. You should constantly work on improving your status as a club promoter to ensure your banding efforts pay off in the long run.

Updating your social media networking accounts is one way to improve your club promotion status. Far too many promoters log in once a week — or even less — to make a status update on their social media accounts. Although this is probably enough to keep you active, try to get into the habit of updating your accounts at least once every other day, preferably more. By having active social media accounts, you’ll naturally gain followers as well as recognition.

References:

http://www.nytimes.com/allbusiness/AB4019474_primary.html

http://www.startupnation.com/start-a-business/brand-building/1/